What report indicates where users start or exit the conversion funnel?


  • Social media traffic
  • Social media traffic
  • Google Ads Campaign traffic
  • Website referral traffic.


You can use this report to see alternative entrance points for your goal. Move the Connections slider to the right to expose more pathways, and you can see things like how much direct traffic there was to your goal (bypassing the funnel steps), and whether the organic search was taking users to promotional content or straight to your goal.