What feature must be enabled to use Multi-Channel Funnels?

Answer:

  • Custom Dimensions
  • Advertising Features
  • Goals or Ecommerce
  • In-page Analytics

Explanation:

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.


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