Video happens to be one of the most powerful tools when it comes to running a business.
After all, using videos adds a whole new dimension and personality to Visual listings as well as your brand.
Plus, the impact of videos on the traffic available on the internet is hooked with videos!
Now, Statistics cannot lie.
When it comes to making your reputation better, one of the best ways to do that is to share your professional perspective and increase your search rankings and leads.
Since Real estate listings with videos receive 403% more inquiries as compared to the listings without videos, it’s safe to say that videos happen to be the perfect option.
Having said that, YouTube happens to be a great option for people that want to post their video content online.
This article is gouging to provide you tips that will allow you to do real estate video marketing on YouTube!
With that being said, follow these tips to do real estate video marketing on YouTube.
Optimizing Your YouTube Channel:
There have been a lot of online video streaming services that have come close to beating YouTube. However, there is not one website that has managed to beat YouTube, even after giving its best.
With that being said, it’s safe to say that YouTube happens to be the perfect real estate video marketing platform, as chosen by about 1 Billion users.
Now that we have established that YouTube is fiercely huge, let us mention another reality check.
While there are about 1 billion users of YouTube present, you will not need to reach all the Billion viewers that are available on YouTube.
Instead, you must focus on selecting a specific targeted audience. This will allow you to choose a specific niche and work on that.
This step is vital when it comes to Real estate video marketing.
To open a niche-specified channel, you will need to optimize your YouTube channel.
Follow the below-mentioned tips so that you can optimize your Channel.
Ensure That the Design Of The Page Is Good:
It is important that the visual aspects of your brand must be reinforced anywhere where you have an online presence.
A YouTube Channel must not be an exception.
When you create a channel on YouTube, you are allowed to add a banner and a profile picture on the top of your homepage.
Having said that, you must create both of them and ensure that you add your headshot, the name of the company, the information to contact you, and a stylish photo from one of your best listings.
Try Adding The Details Of The Company:
When it comes to real estate video marketing, we must tell you one thing. There can be never too much information about a company!
What this means is that there is no chance for a person to overshare their company’s contact information.
This means that you need to exclude thinking that your customers can easily find you on social media or even find your website. Make sure that you add links.
These links come in handy for them to locate you easily. Moreover, you will want to make it diverse as you also add the contact email as well as the number.
This factor comes in especially handy for the about section of a YouTube channel.
Create a Real Estate Video Marketing Plan:
Now that we have mentioned that, it’s important that you have a long-term vision for what you want to achieve with your YouTube channel.
However, try to be as consistent as possible with the production of your content, the length of the video, the graphics, and the value proposition.
If you want to create the best plan that there is, then you will want to figure out the subject matter as well as angles that your audiences will prove informing.
Having said that, here are some ideas for you to follow when it comes to creating a video:
1. Add How-To Videos:
These videos are basically explanatory clips in which they highlight tasks that every home buyer and seller will need to know about.
This can include various things, such as securing a home loan or setting an asking price.
If you offer this kind of information to your prospects, they will position you as a convenient resource.
2. Market Updates:
Both, the buyers and the sellers are interested in knowing that the market is most likely to grow in the areas like home values and employment opportunities.
Find the people that have interesting stories to tell. This would include their success stories, their background, or the knowledge that theory has.
For example, this can include the local restaurateurs and business owners.
These people happen to be the perfect ones for chatting with them on camera through which you can highlight your local market.
4. Listing Videos:
This happens to be the most common format when it comes to trying out various strategies that many agents try out.
Having said that, this method is rather effective. Ensure that you flaunt your listing in the listings in the best light possible!
5. Neighborhood Overviews:
Although this method is not as common as listing videos, these recordings can come in handy when it comes to getting buyers to imagine stuff.
With these videos, you can make the viewers imagine what life would be like if they were to choose a house in the area in which you market.
If you decide to create these kinds of videos, you will want to make sure to highlight the best attributes of your community.
Following all these tips, you will be able to do real estate video marketing effectively.
Not only that, but you will also be able to gain more clients from YouTube.
These tips were offered by the experts themselves and that’s how we know that they are very effective.
We hope that these tips can help you get clients from the One Billion Users that are present on YouTube!