There have been a lot of upside downs in the real estate industry.
We have noticed that NAR (National Association of Realtors) has pummeled after 2006. However, it has started to get back after coming back from its rock bottom in 2012.
Seeing that there is a steady increase in Real Estate, it’s safe to say that the competition has been increasing ever since.
Keeping that in mind, it is essential to adhere to various strategies to ensure that you can stay ahead of your competition.
In today’s world, the value of real estate agents remains as prestigious as ever in the home buying process.
However, just like everything else, a considerable amount of businesses have decided to shift online before they consult a real estate agent.
According to the study conducted by the NRA, about 92% of the users go to the internet to search for their houses before they go ahead and buy a house from a local realtor.
With that being said, we have put together a list of various Real Estate Marketing ideas that you can try to make your business stand out from the crowd!
So If you are interested in taking the win, these Real estate marketing ideas for your business will surely take your business up for the win!
These Real Estate Practice Marketing Ideas are as follows:
1. Ensure that you are Easily Reachable:
No matter how good you are at providing services, prospects are likely to avoid you if you are not easy to contact.
With that being said, place your contact information on just about every page of your website. Don’t stop there.
Place your contact information on your business cards, your letterheads, your pamphlets, and just about anywhere you can.
This way, you can maximize the chances of people that reach out to you. When people find you easy to reach, they are more likely to bring their business to you.
2. Create a Killer Business Card:
Business cards are of very high value when it comes to real estate businesses. Having said that, you must put in a good amount of thought when creating your business cards.
Once you are sure that you have created an amazing business card, make sure to spread them as much as you can!
Try handing out business cards to as many people that you possibly can. Doing so will increase the chances of the prospects and the clients that you can gain.
3. Put Local Images to Good Use:
when someone is interested in buying a house, they are not only looking to just buy the house. But, they are also considering the whole town or the area.
With that being said, it would be a good idea if you highlighted some of the best aspects of the area around the property.
Make sure that the pictures are high-quality and they look aesthetic.
4. Create a Very Attractive Content Offer to Help You Capture Lead:
If you want to get more real estate clients and prospects, you can do that by creating content such as ebooks related to real estate.
According to WordStream, you can consider creating ebooks with titles like “The number of things new homeowners must consider before buying” and alike titles.
Offering free ebooks happens to be one of the best ways to exchange the email addresses of prospects.
5. Acquire Services of A Professional Photographer:
In a real estate business, pictures happen to be one of the most essential things to mind.
A real estate business is going to thrive on good pictures. However, if you post bad photos, you will end up pushing the prospects away from your business.
No matter how good properties that you might have, if you can’t represent them well, clients won’t be interested in hearing what you have to say.
6. Offer and Create Virtual Tours:
When you are looking to buy a house, time is true of the essence. Having said that, A client is looking to get as much as possible about a property before they choose to visit in person in the limited time possible.
It’s safe to say that Virtual tours happen to be a great way when it comes to giving a preview of your property to the prospects interested in buying properties.
7. Sponsor Local Events:
One of the best ways to make your real estate marketing tactics effective is to sponsor local events.
These local events include local festivals, sports teams, or even school events. Find out the people that are interested in taking local sponsors.
When you sponsor an event, you get the opportunity to brand the t-shirts and gear of the participants.
Not only that, but you can also brand the pamphlets and flyers of that event.
8. Animated Videos:
Since we are looking for effective real estate marketing ideas, one of the best ways to do this is by creating high-quality animated videos for your real estate business.
When it comes to creating animated videos, try creating very short and cute videos. These videos can help you develop your brand. Not only that, but it can also help your brand develop a touch of personality.
To ensure that your videos are totally effective, make sure to add iconic landmarks or sites in the created video.
9. Use Pinterest Boards:
If you want to promote images and information for a specific listing, Pinterest can help you achieve real estate marketing goals.
It would be a great idea to create your Pinterest board for any single property that you have to sell. Moreover, try adding Property photos and highlight major benefits of the property.
10. Ensure that your website is mobile optimized:
Nowadays, a considerable number of people like to spend their time on their mobile phones.
Considering that your ads worked and they somehow decide to visit your website, it must be ready for them!
Prepare your website for such prospects as you create a mobile-friendly website.
Make sure that your website offers the same good experience as it offers on a computer. This way, people won’t find it a lot of hassle to navigate through your website.
11. Make a Newsletter:
Creating a newsletter happens to be one of the best real estate marketing ideas if you want to build relationships with your clients.
You can collect emails through your website, or by doing local outreach. If there are any other suitable methods of collecting Emails, use them as well!
Make sure that you offer your email subscribers the content that they might be interested in. This stuff can include notices about any upcoming open houses, or any new houses available on the market for sale.
12. Create an Email Nurture Campaign:
When you Start an email nurturing campaign, you are basically planning to interact with people depending on the past actions that they have taken.
Previously, if they have attended an open house with you, you could compose an email to inform them about other nearby houses on the market.
If they don’t seem interested in that proposition, you could send them an email consisting of information such as “10 Things every new homebuyer must know”, as suggested by wordstream.com.
13. Create a Google My Business Page for your Business:
This feature happens to be the latest in Google pages varied by location. Now, This tactic has the potential of coming off as confusing.
However, you don’t have to worry about it. This idea is just as same as setting up Google places for businesses and Google+ Pages.
When you set up a Google My Business account, it becomes a lot easier for people and prospects to locate you using Google searches, google maps, or google+.
14. Consider Niches:
If there is a lot of scope of real estate marketing in your area, you will find a lot of competitors popping up.
Having said that, it would be a great idea to make your position more prominent as you align yourself with a niche.
Become a real estate agent for specific people ie. People who own dogs, Families that have kids, or divorced people, or anything else that you think you will ace.
15. Tell Emotional Stories:
Using Emotional storytelling happens to be one of the best ways when it comes to looking for ideas for real estate marketing.
It’s no secret that most people usually respond to stories and emotions. Having said that, you must focus on telling emotional stories to your clients.
This way, your clients will surely flock to you. Ensure that you add you add powerful visual elements in your stories to make them feel more catchy.
16. Try Hosting a Webinar:
If your comfort level allows you, hosting a webinar happens to be one of the best ways when it comes to gaining attention for your business.
You can offer information such as “12 things that you must look for when buying a new home”, or relevant topics of the webinar.
You could also provide a Question and Answer Webinar. Webinar videos can later be used as YouTube Videos as well! Talk about a versatile real estate marketing idea.
17. Consider using Social Ads:
You must consider spending a portion of your budget on Social Media Ads.
The reason behind this is simple. The organic reach behind many social networks is very huge. This can give you a margin to attract clients through those social media platforms.
With that being said, platforms such as Facebook offer tons of amazing targeting features. These features will help you ensure that you only pay to get noticed by the targeted audience of your choice.
18. The Old School Mailing:
While there are a lot of new real estate marketing ideas, this one still stays at the top.
Having said that, mailing comes in handy when you have a target audience. To generate more clients and leads, you can consider mailing people.
This mailing can include sending postcards to qualified prospects or potential buyers sorted out using specific zip codes.
19. Become a Columnist in Local Magazines:
If you want to make your real estate marketing more effective, turn your focus more towards marketing local areas.
Putting your name inside the local newspapers and magazines happens to be one of the best ways to get the word to spread about you and your business.
Try writing a column in a magazine or a local newspaper. However, make sure that you don’t adopt a rather sales tone. A lot of people these days avoid sales pitches.
Make those columns all about showcasing your knowledge.
20. Offer Free Seminars for Interested Home Buyers:
Hosting free seminars goes a long way when it comes to making your real estate marketing strategies effective.
With that being said, you must consider spreading your knowledge to the community as you host seminars.
You could offer a basic seminar which will cover the basics of home buying and mortgages. When you offer free seminars, you can give away through which you will be able to create a relationship with your prospects.
21. Get Brandings:
Branding is an important aspect when it comes to real estate marketing.
You can place your branding on different objects. That includes pens, drink koozies, and any other items that are usually given away as freebies.
And here is the thing: People love freebies. With that being said, you can offer some branded goodies at local festivals or events. This will allow you to spread awareness about your brand.
22. Team up with Local Businesses:
It is one of the best real estate marketing ideas to develop a relationship with the businesses located in your vicinity.
Creating a relationship with them can go a long way for your real estate marketing efforts. Try winning over local breakfast joints by buying them something useful yet valuable such as new coffee mugs.
However, ensure to brand the mugs. Or you could buy a place on their paper placemat setting.
This would allow you to create a relationship with the business and open many avenues for your business.
23. Ask your Clients to Drop Testimonials:
In today’s world, Testimonials hold a significant value when it comes to gaining credibility for your website.
Testimonials help you highlight that there are people that are endorsing your services showing that they are satisfied by it.
This would create a good impression on your potential clients. Be sure to ask a satisfied client to give a testimonial once you close them.
Place these testimonials on your website and share them on your social media pages as well.
24. Make sure that you create an Amazing Website:
A considerable amount of people like to do a lot of research on their end before they go ahead and invest a huge amount of money into something.
It’s safe to say that buying a house is nowhere close to being cheap. With that being said, you must create a website for your website.
Creating a website makes it easy for people to access the information that they are looking for on the internet.
When you create a website, you will want to make sure that your pages include great pictures, virtual tours, and come with easy access to Google maps and Google Earth.
25. Ensure that your Website is Easy to go through:
Having a website only for real estate marketing is not going to cut it.
What we are getting at it is your website is going to serve no purpose if people find it difficult to navigate through.
Your visitors will want to have a good experience when they visit your website.
Considering that necessary piece of information, you must consider spending some budget on styling your website up and offering a better User experience.
You will also make sure that the information that you add retains its structure.
26. Use Local Keywords:
SEO is important to ensure the success of your real estate marketing website.
One of the best ways to do SEO is to include some local keywords.
These keywords are going to ensure that the prospects located close to you will be able to find your website easily.
Since the content is rather easy to find, a lot of people will be referred through google towards your website, handing over more clients and prospects for your business.
27. Use Zillow:
If you are looking for the best real estate marketing ideas, then you must consider Zillow.
Using Zillow increases your chance of being found by many real estate prospects.
This application gives its users the ability to be able to advertise as an agent through their website.
While Zillow can get a little costly, but it plays a substantial role in helping you get more clients through the internet.
28. Use A Shared Scheduling App:
To manage your time better and to ensure good correspondence with your clients, use a shared scheduling app.
Using a scheduling sharing app, you will be able to coordinate the timings with the buyers to show a house that they might be interested in buying.
With that being said, there are a lot of shared scheduling apps (ie. Doodle).
These apps come in handy as they cut down the neverending back and forth timeslot swapping between you and the clients.
29. Offer a Local Care Package once you’ve Closed a Deal:
Your relationship with a client does not end after you close the deal.
It’s always a good idea for you to make your clients remember your name.
This way, if they’re happy with the closed deal, they will share your information among their close ones which include their friends, family, or acquaintances.
One way to stay close to them is by using a local care package.
This package can include items such as a local movie, tickets to the theater, restaurant gift cards, or other kinds of gift cards.
30. Stay in Touch with your Prospects:
Make sure that you stick around your prospects even after you’ve closed a deal. Stay in touch for as long as you can (we mean months or even years).
Staying in touch will allow you to create a good rapport with your previous clients.
To keep your relationship with your client healthy as ever, you can send them anniversary cards, holiday cards, and likewise things.
This way whenever they know that someone is interested in dealing in real estate, they will send them your way.
31. Introduce a Referral System:
One of the best real estate marketing practices is to create a referral system.
When looking to create a referral system, we suggest that you offer incentives to your previous clients.
These incentives would serve as a reason for them trying to refer new and potential homebuyers your way. This way, you will be attracting a lot of new high-quality leads.
When a highly satisfied customer sends a customer your way, they are likely to be impressed with what you’ve done for the person that has referred you.
32. Make Use of Call Tracking:
If you are a part of the real estate niche, then you need to do real estate marketing for your business.
With that being said, you must use call tracking in your paid search campaigns.
The main reason behind trying this strategy is the fact that a considerable amount of people still use their mobile phones to find an agent.
If you use call tracking, you will be able to keep track of which ads and which keywords are helping you attain more clients for your real estate business.
Getting clients for your real estate business is essential to ensure that your business can stay in peak condition as always.
However, as important as it is to get clients for your real estate business, it is not easy at all to attract clients. Especially, if you are not using the Right Real Estate marketing ideas.
With that being said, we have given you various real estate practices marketing ideas for your real estate business.
We are sure that following these tactics will yield positive results for you and your business.