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Real Estate Marketing Strategies in Digital Era – How to Get More Clients Online

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If you want your real estate business to thrive, then you must discover the best real state marketing strategies that can help you generate leads and more clients. 

We know for a fact that finding a client for your real state business is no walk in the park.

It can be really troubling. However, to make it easy to find clients for you, we have put together some real estate marketing strategies that can help you in generating more clients, guaranteed.

With that being said, here are some real estate marketing strategies that you can use to get more clients!

Be Yourself!

Be Yourself

A lot of people apply different analogies in a real estate business.

You will hear someone to be a “Shark” or a “Tiger” or some different kind of animal so that you can get as many clients as you want.

Clients don’t adore that kind of agent. However, one of the best marketing strategies with your real estate clients is to be just yourself.

Show them the true side of you and how you do things. Clients will appreciate an honest and authentic figure.

Plus, you can also adhere to do various kinds of things ie. hosting a local charity, or sending personalized and relevant emails.

This way, you will end up creating a positive image of yourself in front of your clients. 

Keep In Touch With Your Past Clients:

One of the best real estate marketing strategies is to keep in touch with your previous clients.

You must understand that your relationship with a customer does not cease to exist once you close the deal with them.

You must stay in touch with them using the various methods, ie. Sending emails.

Make sure that the purpose of your email is to ask how they are doing.

From that, you can conclude that the primary goal of sending those emails is to maintain and further grow the relationship you have with them.

This way, whenever someone they know or them wants to deal in a matter related to property, you are their guy. 

Give Away Your Business Cards:

Business Cards

Business cards happen to be one of the best ways to spread the word around about what you are doing.

Keeping that in mind, it would be one of the most genius real estate marketing strategies to give out business cards.

This way, you will be going after the business instead of waiting for it to come to you.

Not only that, but it will also allow the prospects to see you as proactive and enthusiastic.

We know that handing out business cards to people you don’t know can get awkward.

However, we also want you to think that what if the cards you hand out bring business for you?

Give Free Advice On Internet Forums:

All thanks to the internet, a lot of people nowadays research a lot before they contact a local real estate agent.

You will find a lot of people asking questions at platforms and forums such as Reddit about Selling or purchasing their home.

Go to such platforms and offer free advice to the people that have a question about buying or selling the property.

Seeing that you can help them with their troubles, you will end up expanding your network.

And from here, it’s a brainer. A bigger network means more clients and prospects for you!

Hire A Professional Photographer:

Professional Photographer

Since we are suggesting Real Estate marketing strategies, let us pinpoint one of the most obvious ones; Pictures are the thing that matter the most when it comes to gaining clients online for your real estate business.

Keeping that in mind, you must hire a professional photographer to help you take pictures of the property.

Make sure that the pictures you take are rather nice so that the customers can see what you are selling in the first place.

Not only that but also add pictures of the neighborhood as well as any landmarks that are present nearby.

Create And Give A Virtual Tour:

In the real estate business, you will come across most clients that have a short time on their hands.

Seeing that they are short on time, it’s the best idea to tell them as much as possible about a property before they have to get down there to see the property in person.

It’s safe to say that virtual tours happen to be the perfect option if you want to offer a precise picture of the property to your leads.

Giving a virtual tour of your business can help your prospects generate to make up their mind about the property.

Write Attractive Content For Your Website:

Content For Your Website

One Cannot Ignore the power of the Internet these days.

And instead of fighting against that power, it would be a great idea to align with it. As you align with it, you will also be able to attain a lot of benefits that it has to offer.

What we mean is that as a real estate agent, you must create a website for your =internet business. Not only must you create a website, but you must also add strong content to it.

This way, you will be able to attract a lot of people to your website. Now, one of the easiest ways to add attractive content to your website is by adding blogs.

Adding blogs to your website can help you generate leads on the internet. Not only that, but it can also increase your ranking in the google search engine significantly.

Note that the improvement in search rankings is not limited to the Google search engine.

Writing and adding blogs to your website is going to help you increase the ranking of your website in search results of all the search engines. 

Make Use Of Webinars:

In the current age, Webinars are considered as webinars of our time.

Webinars happen to be an amazing option when it comes to helping your business gain leverage over the other brands that are present in the market.

Moreover, when you use webinars, you will also be able to set an appointment with a buyer or a seller as your webinar still continues to generate leads for your business!

Since we are on the topic of listing benefits for webinars, you can run various versions of webinars at a time!

However, in order to do that, you will need to use tools such as Ever Webinar. 

Include An IDX Feed On Your Website:

Feed On Your Website

If you don’t know, IDX means Internet Data Exchange.

If you are looking for the most effective methods to generate real estate clients for your business is through creating a website using IDX feed and a little boost from Google Adwords.

Using IDX feeds has worked for many people, and that is how we know how efficient this option is. Moreover, using this method, you will also be able to feature your listing.

Websites featuring IDX will allow you to pull listings all the way from MLS itself.

Not only that, but it also displays the listings in a very user-friendly way as well.

Include A CRM To Close Potential Clients:

Once you receive information about a lead’s contact information, make sure that you store it properly and you also have to make sure to do follow-ups.

Doing these steps are necessary when it comes to closing the sale with that lead. To help you do that, you can use CRMs like Realvolve.

CRMs can help you keep track of contact information and also helps in managing just about everything.

Some CRMs also offer automation that corresponds effectively between the real estate agent and their clients. 

Work Open Houses:

Work Open Houses

If you want to find clients for your real estate business, one of the best ways to look for them is by working open houses.

By far, this method happens to be one of the most effective methods that we have on the list. This way, you can find predisposed buyers week after week.

A lot of people are consistently looking to find out how real estate compares to their house properties.

With that being said, such people are also likely to know people ready to buy the properties.

This means that they can be a great source of referrals. 

Spread The Word In Your Friends And Family:

If you are just starting out, it can be a big hassle to market your brand. However, one of the most fastest and effective ways to spread the word is by informing your friend and family.

It is most likely that your family is going to be your most immediate source of a business, According to, there is about 14 percent of the total population prefers to move around once a year.

We’re guessing that you have about 100-200 Contacts on your phone. Considering the stat mentioned above and doing the method, about 15-30 people are likely to move.

If you spread the word about your Real estate business in your family, one person out of those 15-30 people is likely to contact you. 

Take A Part In Charities:

Take A Part In Charities

This is one of the best ways to build your reputation for yourself and your brand. With that being said, you must try and take part in charities.

By charities, we mean different kinds of charitable causes. Here is an exam,ple.

You can donate some part of the proceeds for each closing to the charity. However, let your clients do the honors as they choose the cause to which you will be giving the charity.

This method will allow you to retain your clients. Not only that, but this method will also allow you to find new leads and customers for your business.

Post Consistently On Social Media:

What good is having Social media presence if you are not going to be posting regularly?

Once you get a social media platform, start posting regularly on your social media accounts. Doing so gives the image that you are active on social media and a lot of people try and reach out to you.

With that being said, you must try and post regularly about real estate on your social media accounts. This way, your account is going to grow in numbers as well.

As your followers increase, your reach increases too. And Increase reach means new leads and clients for youtube business!

Promote Consistent Niche Branding:


There are a lot of agents found in the real estate domain that only work on lead generation processes for a very short amount of time.

A lot of people also go about the “One-and-done” strategy. This way, you just try once and after that, you move on to something else.

Let us spell it out for you. This method is not going to yield better results. As a matter of fact, you would only be wasting your time.

Instead, you can focus on niche branding. In niche branding, you focus on specific types of clients instead of targeting all clients.

Use Facebook Ads:

As we have mentioned above in the article already, Social media can help your business go a long way when it comes to generating more clients.

While there are many different platforms when we talk about social media, platforms such as Facebook and Instagram have their own significant place.

Keeping that in mind, Facebook offers a feature called “Facebook Advertising”.

This feature allows the users to target the ideal customers for your business.

Not only Facebook ads are highly effective, but they are also very cost-effective too.

Also Read: Franchise SEO: How to Apply Local SEO to Multiple Locations


Here go all the best real estate marketing strategies that you can apply to your real estate business to get more leads and clients.

We understand that it’s not easy to get clients. However, if you want to make the process significantly easier, then try out these real estate marketing strategies.

While all of them may not work out for you, most of them will work for you and will prove helpful to you in generating more real estate clients.

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