Real Estate Marketing Plans – How To Create the Right One for You

Real Estate Marketing Plans

Table of Contents

In 2021, just about everything has gone digital.

You will be surprised to know just about how many people use the internet for shopping homes and getting real estate agents.

According to Constant Contact, there are about 99% of millennials on the internet that use the internet to shop for homes or real estate agents.

However, we wouldn’t expect you to believe that only the new-age people adapt to the idea of taking help from the internet.

Just about everyone takes help from the internet to make a decision about purchasing their big property.

Keeping that in mind, you must keep your focus in the right place! Seeing that you are a real estate agent or a business, you need to develop real estate marketing plans to make your business successful!

With that being said, we bring you some proven real estate marketing plans from all across the internet that is bound to make your sales go through the roof.

So, let’s begin with the best Real estate marketing plans available on the Internet!

1. Adding Social Sharing to Property Pages:

Adding Social Sharing to Property Pages

It goes without saying that you are going to be needing social media handles if you want to be able to sell well through digital marketing.

Now that’s that, we can move on to the heart of the matter. You must add an option to share to social media on your property pages.

Let us tell you what it does. For example, someone has purchased property. Now, they want to share with their friends and family about the house that they have purchased.

They can use the pictures and the descriptions you have added and they can send it to the people they want to share it with.

While they will be able to show the amazing property that they have purchased, more people are also going to see the good deal that you’ve offered them.

This increases the chances of those people contacting you to get a good property deal as well.

2. Always Keep A Check On What Your Competitors Have Got Going:

If you want to always be one step ahead, it is essential that you know what your competitors are up to.

You should check things that your competitors are doing in the area. You must also pay attention to other things, such as how their websites look, and how active they are on their social media handles.

When you see what your competitors are doing, you find room for improvement. However, you will be able to implement that room for improvement for the betterment of your own position.

In conclusion, keeping a check on what your competitors are doing will help you figure out a perfect strategy to take a lead on them.

3. Make Sure That Clients Find It Easy To Contact You:

Easy To Contact You

You will want to make sure that you are easy to contact.

A lot of businesses lose their clients even though they are very good at their job. They lose the clients because clients find it difficult to get a hold of them.

When you make it easy to contact yourself, you will be able to answer most of the queries as well as face many clients.

Doing so is going to give the perception that you are interested in dealing with the client which will make them more invested in dealing with the property through you.

You should post your contact information on every page of your website. Don’t stop there. Ensure that you add your contact information to social channels as well.

4. Creating An Attractive Business Card is Very Important!

When it comes to looking for the best real estate marketing plans, this idea is just unbeatable.

Now, we understand that things have gone digital to a huge extent, but there are some things that never lose their value regardless of how much time passes by.

One such prominent example is creating a business card. When you run a business, you will want to make sure that you create a business card that looks amazing.

This is one of the best ways in which a person can capture the attention of their prospects.

Not only that, but creating an attractive business card gives off the perception that you are rather professional.

5. Use Local Images to your Benefit:

Use Local Images to your Benefit

When someone is considering purchasing a property in an area, they are concerned with the whole area overall and not just the property.

Keeping that information in mind, it’s safe to say that when you are selling a house, you are basically selling the whole town or the area.

This is why you will want to focus on the good things about the area. Take pictures of the amazing things that the area has to offer.

Plus, also take aesthetic pictures of the local town landmarks or some famous sites of the town.

6. Create Content that Will Make The Clients As For More!

It would be a good idea to consider creating content that will make the clients ask for more. If you are wondering what kind of content that can be, then let us explain. 

According to wordstream.com, you can create an ebook like “X number of things that new homeowners must consider before buying”.

Since you are an agent, people are likely to trust you as you will know a lot about your niche. 

You can use this tactic to your advantage as you attract more leads. 

7. Get Yourself a Professional Photographer:

Professional Photographer

Since we are on the topic of mentioning all the best real estate marketing plans, it is imperative that we mention just how important photography is.

If an agent posts bad pictures of their properties, those pictures will result in the lost interest of the client.

No matter how good property they might have been selling, if they cannot make a good first impression, the client is now going to consider that listing.

This is why you must post good photos of your listed properties. Doing this is bound to increase your sales as the chances of selling become considerably higher.

8. Create a Virtual Tour for Your Properties:

There is no doubt that when it comes to purchasing a house, time is of crucial importance. Considering that, your client is also possibly going to be short on time.

You will want to make them understand them as much as possible in that limited time.

This way, you will be able to inform them the most about the property before you ask them to come down for a physical visit.

Doing so is likely to influence their decision about purchasing the house which means quicker and more sales for you.

This is why creating a virtual tour happens to be one of the best marketing plans.

9. Take a Part in Local Sponsorship/Sponsor Local Events:

Local Sponsorship

You must take part in local events that happen around the town. 

We mean that you must participate in local festivals, sports teams, or any event that you take part in school events. 

You can sign up as a local sponsor. In order to take part in these events and become a local sponsor, you will need to sign up as a local sponsor. 

This way, you will be able to get your branding on the shirt of the competitors, or the pamphlets of the programs.

In addition to these options, you can also get your branding on the flyers of your event. 

This means more advertisement for your real estate marketing efforts. 

10. Create Animated Videos for Your Prospects:

Animated videos indeed happen to be one of the best real estate marketing plans that you can implement for your business. 

You will want to make sure that these ideas happen to be high-quality as well as animated. These videos carry a substantial benefit for your real estate business.

However, you will want to ensure that your videos are very cute and short. These videos will help you in developing your brand.

However, you can also help you develop your brand as well as generate credibility for your business. 

11. Create Boards on Pinterest:

Boards on Pinterest

If you want to promote images and if you also want information for specific listings, Pinterest is the perfect option for any real estate business wanting to make it to the top.

If you want to generate prospects for your website, Pinterest boards are the perfect gateway to achieve them. 

With that being said, it’s a great idea if you created a Pinterest Board for any single property that you will want to sell.

To make your Pinterest more effective, you can add photos of your property. Not only that, but you can also highlight some key information about the property as well.

12. Ensure that Your Real Estate Website is Mobile-optimized:

With the passing of time, a lot of people like to spend their time on their mobile phones. 

Now that your ad campaigns are starting to work, and people decide to visit your website, you must make sure that you are prepared for them. 

Having said that, you must make sure that the website you create is mobile-optimized. Plus, you will also want to make sure that your website also works well for the users that visit it on the computer. 

When people find it easy to navigate through your website, they are more likely to spend more time on your website. 

13. As a Real Estate Agent, Creating Newsletters are Necessary!

Real Estate Agent

If you are looking for some of the most effective real estate marketing plans, this factor happens to be one of the best options available on the list.

What makes a newsletter an amazing plan is the fact that through the newsletter, you will be able to create relationships with the clients.

However, you will need to collect emails through your website, or by doing local outreach.

Plus, if you know any other methods that can help you collect emails, you will want to use them as well!

However, you will want to make sure that you offer your email subscribers the content that will develop their interest.

14. Begin an Email Nurture Campaign:

This action is basically interacting with people based on the decisions that they have made in the past.

By previous decisions, we mean any open houses that may hav4e attended with you. This way, you will have a reason to compose an email to inform them about other nearby houses on the market.

However, if this does not sound plausible to you, one of the best things to do instead is to compose an email related to the real estate business.

For example, you could compose a topic like “X things that you must know about buying a home”.

15. Create Your Google my Business Page:

Google my Business Page

The location of your operating areas can help you a lot when it comes to generating more clients and prospects for your business. 

Keeping that in mind, Google my Business happens to be the perfect option for it. However, we must warn you that not knowing much about it can give you a cause to be confused.

Nevertheless, the idea behind it is very simple. It is as simple as setting up Google Place for businesses or Google+ Pages.

Setting a Google My Business account can help you become more discoverable to the prospects that search about topics related to real estate.

16. Try Marketing According to Niches:

The market of Real estate marketing is going considerably for the business. Considering that piece of information, you will find that a lot of competitors will be available. 

Now, to attract prospects, the best thing to do is to stand out from the crowd.

One of the best ways to stand out from the crowd is to associate yourself with a niche. Become a Niche specialist. 

Offer real estate services for specific people, for example, the people that own dogs, or for the families that have kids, or divorced people. 

17. Leverage Emotional Storytelling to Gain More leads:

More leads

If you are looking for the best ways to make your business successful, then leveraging emotional stories is a great way to go.

These days, if you go on social media, you will find that a lot of people respond to emotional stories or the emotions put forward by a person.

Keeping this information in mind, it is essential to tell emotional stories to your clients.

Trying out this real estate marketing plan will ensure that your clients flock to you. You can include powerful visual elements that will make your videos a lot more powerful.

18. Try Hosting a Webinar for Your Listed Properties:

You can host a webinar if you want to make your business more noticeable as well as market your brand in a better way.

However, you will need to jump out of your comfort zone if you want this method to be successful.

In a webinar, you can offer information such as “X number of things to consider” before you buy a new home” or any other topic that is related to the niche of real estate.

Moreover, you will also be able to prove a Q&A webinar. You can also use the webinar videos like YouTube videos later.

19. Make Use of Social Ads:

Social Ads

When it comes to marketing on the Internet, the ads on social media happen to be one of the most effective options.

You might want to spend a portion of your budget on Social media ads.

The reason behind this is simple. There is a huge number of organic reach on many social networks.

Considering this factor, you can gain a huge margin for attracting new clients while you use these ads on social media platforms.

Furthermore, we would also like to mention the huge organic traffic that Facebook has.

While there are many platforms out there for social media, The organic reach on Facebook outweighs any other social network.

20. Mailers May be Outdated, But They’re Necessary!

There are many new marketing ideas out there. However, Mailing still remains one of the best real estate marketing plans out of all the options that are available on the market.

However, for mailers to be effective, you will want to have a target audience. This way, you will also be able to make mailers more effective as you can watch clients and leads. 

This mailing list is going to be including items such as postcards. You will be sending postcards to qualified prospects or potential buyers who would’ve been shortlisted.

These people become shortlisted considering the specific zip codes.

21. Take Part in Local Magazines as a Columnist:

Magazines as a Columnist

For the people that really want to make their real estate marketing plans the most effective, then the best way to go about it is to focus on marketing local areas.

You can put your name within the local newspaper or magazines.

These are the best mediums when it comes to spreading the word about yourself and the business that you have going on.

You can write a column in a magazine or a local newspaper to make people more familiar with you. However, make sure that you avoid a sales tone.

22. You Can Host Free Seminars For Your Home Buyers:

If you want to try out some effective real estate marketing plans, this plan happens to be one of the best options for a real estate business.

By hosting a free seminar for the people that are interested in buying the houses or selling them, you can spread knowledge within your community.

If you are thinking about which seminar that you must give, you must host a seminar which is going to be covering all the basics such as buying a home or mortgages.

Since you will be offering actionable knowledge for your prospects, you will end up creating a bond with them.

23. Consider Branding Your Business:

Branding Your Business

Branding happens to be an important aspect for the people that work in the real estate marketing business line.

When we talk about branding, we are talking about placing branding on various objects.

Although there is a vast range of objects that you consider for marketing, some common ones include pens or drink koozies.

Except for that, you can brand on all the items that people usually give away as freebies.

And, everyone loves freebies! Try offering some branded freebies at local festivals and events. This way, you will be able to spread awareness about your brand.

24. Team Up With Local Businesses in Your Area:

One of the best real estate marketing plans for your business is to maintain a relationship with the local businesses that are present in your local area.

Creating and nurturing these relationships can go a long way when it comes to implementing real estate marketing plans. One of the best ways to do that is to win over your local breakfast joints.

You can buy them something useful and of high value, ie. Coffee Mugs. But, make sure that you brand your mugs. Furthermore, you can also buy a place on their paper placemat setting.

This way, you will be able to create a relationship as well as market your brand.

25. When You Close a Former Client, Ask Them to Leave Testimonials for your Brand:

Brand

If you want to gain credibility for your business, then gaining testimonials from your real estate marketing clients happens to be one of the best real estate marketing plans.

Testimonials come in handy in scenarios where you want to show off the people that are happy with the services that you are offering.

You can ask a client to leave testimonials for your business. Once you gain testimonials from the clients, you are to place these testimonials on your website and share them with your social media handles as well.

26. Make Sure that You Create an Amazing Website!

As we mentioned at the start of the article, a lot of people like to consider doing adequate research on their part before they decide to choose a realtor to buy their property.

After all, it’s a huge investment.

With that being said, you have a website for representing your business. When you create a website, it becomes easier for the prospects to find the information that they might be searching for on the Internet.

Keeping that information in mind, it is essential that you add information such as pictures, and informative texts so that users visit your website and contact you for further information.

27. Make Sure that Visitors Find it Easy to Navigate Through Your Website:

Website

While having a website is essential for your real estate business, it sure will not prove enough when it comes to making your business successful.

It is also essential to make sure that your website is very easy to navigate through for any user that comes to visit your website.

The reason behind this is that the users on the Internet are attracted by a good website.

When you create a website with a beautiful design, the prospects are more likely to stay on the website for longer times as compared to the times that they will be spending on a nominal website.

28. Include a Local-Oriented Copy:

If you want to make your business successful, then it is essential that you do SEO for your business.

Now, SEO happens to be one of the most important aspects for people that want to run their business online. Now, one of the best ways to do SEO is to use Local keywords. 

These keywords are the main reason which helps in ensuring that the prospects located close to you can find you easily.

When you do SEO, it becomes a lot easier for people to find you. This way, you can attract more prospects and clients to your website.

29. Register yourself up on Zillow:

Zillow

Zillow is one of the best real estate marketing plans for people that are truly interested in generating more clients. 

When you use Zillow, your chances of being found by real estate prospects are going to be considerably higher.

This way, you will also be able to advertise your business as well as advertise yourself through this website as well. 

Although Zillow might come with a small price tag of its own, it can play a huge role when it comes to helping realtors get more clients for their business through the Internet. 

30. Try a Scheduling App:

If you want to manage your time better, and if you also want to make sure that communications between your clients with a shared scheduling app. 

If the idea of using a scheduling sharing app sounds right to you, you can use apps such as doodle. 

When you use a scheduling sharing app, you will also be able to coordinate the timings with your clients in which you can show their house which they might be interested in buying.

31. Offer a Local Care Package to a Client After You Close Them:

Package

To make sure that you remain on good terms with a client even after you’ve concluded business with them, offering them a local care package happens to be one of the best real estate marketing plans

This way, your clients will remember your name as well. To make sure that they are happy with the deal that you’ve offered them.

This is one way of ensuring that they will share their information among the people that they are close with. 

These people include their friends, family members, or acquaintances. If you are wondering what you can do to offer a local care package, you can include a ticket to a local movie, or tickets to the tether. 

32. Stay in Touch Even After You Close the Client:

When it comes to real estate marketing plans, you must understand one thing. Your relationship ties with a client are not severed once you’ve closed them. 

Staying in constant contact with them is one way to ensure that they remember your name. This way, if you close a client on a good note, they are likely to send new customers and prospects your way.

These are the people that they will know who is interested in dealing with property-related matters. 

This is one of the best ways to get high-quality clients for your business.

Moreover, you will also be able to maintain a stellar reputation for your business. 

33. Create and Leverage the Referral System:

Referral System

If you want to see some real returns on your real estate efforts, then this is one of the best real estate marketing plans that you can adhere to.

When you decide to create a referral system, it would be a good idea to offer incentives to your previous clients.

This incentive would make for a solid reason considering which they will be interested in sending clients your way.

The referral system is highly effective as people are likely to consider the words of someone that has been your customer.

34. Make Use of the Call Tracking Feature:

To the people and the businesses belonging to the real estate niche, this marketing idea is one of the best ways to adopt.

You must realize that it is critical for an agent to use call tracking in their paid search campaigns.

Among many reasons which make this strategy important is the fact that these strategies can help you attract a considerable amount of people that still use their mobile phones so that they can find an agent for themselves.

Moreover, call tracking will also help you in keeping track of ads and the keywords that are working your way to bring more clients and prospects.

 Also Read: Real Estate Marketing Strategies in Digital Era – How to Get More Clients Online

Final Words!

Here go all the best real estate marketing plans that you can imply so that you can bring in some prospects and clients for your business.

Note that these Real estate marketing plans have been suggested by the top industry leaders which makes us confident that these tips are definitely worth it.

We are sure that once you try out these tips, you will see the benefit for your business.