Real Estate Facebook Marketing – How to Optimize Your Facebook Page

It’s no secret that the impact of digital marketing on businesses today is very influential. 

As a matter of fact, here is a stat for you. In 2011, about 80% of real estate agents relied on facebook to do their real estate marketing. 

They were wise people indeed! Considering the evergreen growth of social media networks, it makes for one of the best ideas to do their real estate facebook marketing

If you are not one of that 80%, then the time to become one is now!

However, if you do decide to do Real estate facebook marketing, then this article comes off as a gift for you! 

In this article, we will mention all the ways in which you can optimize your facebook page.

By optimizing your facebook page, you will be able to boost up your real estate facebook marketing efforts and the results that they have to offer!

So, let’s get into it.

How To Start A Profile For Real Estate Facebook Marketing:

Facebook Marketing

As you may have read above, Facebook happens to be one of the biggest platforms as compared to all the social platforms available on the market.

Having said that, you can use it to your advantage and market your real estate service in a better way.

So, let’s get into it.

1. First Of All, Go To Create A Page:

You have to log in to your Facebook account first. After you have logged in, you will be able to select “Create a Page”.

Once you reach that place, you will need to choose the “Local Business or Place” option.

However, since we are talking about real estate agents mainly, you will want to choose the option that says “Company, Organization, or Institution.” 

2. Add The Name of Your Business:

Name of Your Business

This is the name of your account, It sits right next to your profile photo and represents the name of your brand.

You will want to make sure that you mention the name of your brand clearly.

There are some real estate agents that like to add the location and other relevant information of their business as well. That’s okay too.

You will want to make sure that you add all the relevant information. This way, you will be able to represent your brand in the best possible way.

3. The Title:

Next up, we must also mention that you input a title field. This is where you can select phrases such as “Realtor/ or a Real Estate agent”.

This increases the search potential for someone that is looking for agents to deal in a property-related matter.

4. Choose The Category Of Your Business:

Category Of Your Business

At this point, you will need to choose the category of your business. However, you will find that any category you see at this point is not going to be directly related to realtors.

But assuming that you’re just starting out, you will want to go with “small business.”

5. Upload A Profile Picture:

When it comes to doing real estate Facebook marketing, you should consider uploading a picture. Make sure that the picture you choose looks very professional.

You can add the logo of your business or you can even add your headshot as a profile photo on the page of your business.

However, we suggest that you use a headshot in this space as it allows you to build credibility among the clients online.

A lot of people add low-resolution pictures to their profiles. Make sure you’re not one of those people. These kinds of photos don’t work well when it comes to creating a reputation.

You will want to ensure that your profile picture rep[resents your brand.

And if you work individually, you will want to add your profile picture. Other than that, you can use a brand if you are a company. 

6. Fill In The Information Of Your Company:


After you add your profile picture, in this step, you will add your information.

To do that,  click “Update Info”. In this section, you will need to add all the important things about your business.

Once that is done, you can fill in the remaining information about yourself or the brand in the “About” section of your page.

When you add information in the About section, it gives the Facebook users a reason to trust your brand.

This way you will also be able to attain a way that will make them want to visit your page regularly.

7. Brand Your Page Visually:

While it is imperative that you corner the market on your brand’s on just about every social media platform, it is even important to do that on Facebook.

You will want to create content that resembles the name of your brand, the name of your company, the name of your website. Basically, it must be anything that you use primarily.

When you use attractive designs, it can enhance the experience of the users with the brands. Although this information is apt for your real estate Facebook marketing page, it also goes for your website as well.

Make sure that you post-professional, polished, and relatable content or photos on your platforms.

This is one way of ensuring an increase in the user engagement of your real estate Facebook marketing page. 

8. Facebook Page URL:

Facebook Page URL

Once your page gains more than 25 followers, Facebook allows you to choose a custom vanity URL. This URL appears in search engine rankings.

Through this URL, the users and the searchers will be able to easily find your real estate Facebook marketing page. 

Make sure that this URL consists of your business name. However, if you’ve already changed your username, you will not be able to do it again.

Facebook only allows you to do it once. After that, you will need to create a whole new page.

9. About Section:

You may not know this, but when it comes to SEO, the importance of your name and about the section is imperative.

And if you are not familiar with the term SEO at all, then it means how easy you are to find in search engines. 

Now, the about section consists of 155 characters. Use these characters to give main information about your company, ie. the main services and the benefits of your business. 

Search engines grab search information from the about section of Facebook fan pages. With that being said, it is very essential that you use strong keywords.

Make sure that these keywords outline your value propositions and offerings. 

One of the best and the most effective tips is to add a featured video. In this video, you will want to add everything that represents your business.

To add a video to your about section and select “Add a featured video”.

10. Cover Image:

Cover Image

As far as real estate Facebook marketing is concerned, the cover image is the most important segment of your Facebook real estate page. 

This section is the top section of your profile and helps in conveying a powerful image of your brand.

Since this is a photo, it also happens to be one of the first and the foremost things that a person notices when they visit a Facebook page.

From the information above, you can conclude that this information can be considerably helpful in allowing you to represent a powerful mark of your brand.

However, you will want to mind the sizing, just like the profile picture.

If you upload a cover picture that is too small, it’s likely to get stretched which in turn, looks very distorted or grainy.

This factor can be a huge turn-off for the people that visit your real estate Facebook marketing page.

Keeping that in mind, if you want to have an idea of how to choose the right cover photo for your Facebook page, here are some classy ideas that we have in store for you:

  • You must keep your focus on highlighting the very thing that you stand for.
  • You can do so by highlighting some personal brand history.
  • Another brilliant idea for your real estate Facebook marketing page is to showcase a beautiful listing preview.
  • Using a beautiful preview can help you attract a lot of clients.
  • Try adding a beautiful park., or mountain view, or perhaps a seascape.
  • Whatever suits you the best.
  • Through your cover photo, you can either highlight your motto, or highlight a quote, or even a branded hashtag!

The heart of the matter is that you must not spend a lot of time on the perfect cover picture.

You can just implement one of these ideas if you want to bring some real traffic to your real estate Facebook marketing page.

11. Filling Out Your Profile Completely Is Necessary!

There are a huge ton of agents that don’t bother filling their information fully on their real estate Facebook marketing profiles.

They simply think that the prospects might not be interested in those small details.

We are here to tell you something different. As a real estate Facebook marketer, it is imperative that you fulfill all of the information.

Not only does it build up the interests of your clients, but it also helps you rank in local search engines which are relevant according to the local searches.

However, the profile field is going to vary depending on the category of the business that you are going to be choosing.

We suggest that you go with a Local Business, Company, or Brand. However, if you want to change this piece of information later, you can also do that as you visit your page admin’s settings.

You can also choose a subcategory, but it is not a mandatory requirement. However, using subcategories can help you appear in local search results as well.

12. Start Sharing Updates:

Sharing Updates

Now that you have the perfect account, we can go ahead and start sharing updates on your social media page.

Sharing updates happen to be one of the best ways in which you can begin sharing updates with your following.

This includes all the listings and the blog posts to Instagram photos of some amazing neighborhoods.

13. Make Sure That You Develop Compelling Posts:

What makes a great Facebook page?

A steady stream of compelling content is what it does. You must try posting valuable articles, ideas, photos, and videos just about regularly.

This can ensure that you will be able to stay on top of the mind with your followers.

You can post content such as photos and videos, text descriptions, links to your website, and use hashtags that improve the ranking of your page.

However, here is a small tip for SEO of your page: Facebook’s graph search impacts the results that populate when users search for something on the platform itself.

You will want to add major keywords or pain points. Pain points are a great way to affect your audience so that they can interact with your posts in a much better way.

To do this, you can use a description copy, or share article titles, hashtags, tagging, and many other options.

Plus, try optimizing every post that you do to meet the interests of your prospects.

The main thing that ensures your success in Facebook engagement is posting a strong mix of directly related and indirectly related posts.

One variation of such posts that are both professional as well as personal.

Plus, don’t only limit yourself to posting content from your blogs, or your listing boards, or your open houses.

You should also post fun memes that your prospects can relate to, add shots of your community, give away reviews of the restaurant, local news.

You can even ask them some questions about Real estate!

Also Read: Real Estate Video Marketing – How To Get More clients from Youtube

Final Thoughts!

Hopefully, by now, you understand a way in which you can optimize your Facebook page and make your real estate Facebook marketing efficient like never before.

These tips and tricks come from highly experienced individuals and that’s how we know that these tips can help you boost up your real estate Facebook marketing techniques and tricks.

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