Real Estate Backlinks: Ultimate Link Building [2022 Guide]

Even if you have a sizable real estate portfolio, you won’t be able to break through to the next level.

To make a strong first impression, you’ll need a terrific website and killer listings to show them off.

SEO and link development are essential if you want to promote sales and online deals. A lot of webmasters are familiar with SEO.

Search engine optimization relies heavily on backlinks, or external connections pointing to your website.

Thousands or even millions of potential buyers — the kind who use Google to look for opportunities and answers — will be able to see your business if you master SEO and backlinks.

What Are Backlinks in Real Estate?


Inbound links, or “backlinks,” are links that originate from one site and point to another.

Backlinks are seen by Google and other search engines as “votes” for a certain website. Organic search engine results tend to favor pages having many backlinks.

What Is Link-Building?

Search engine optimization (SEO) relies heavily on backlinks. They are like peanut butter and jelly and are a match made in heaven.

You can’t succeed without the other. Having an effective backlink strategy is essential for the following four reasons:

  • Google and other search engines use backlinks to discover your content.
  • With the help of backlinks, you can demonstrate to Google that you have a stable online presence.
  • Websites that can be trusted will be prioritized by search engines.
  • Backlinks that are relevant might help you get more authority.
  • With the use of backlinks, you may increase the number of people that visit your website.

What Are the Best Places for Real Estate Backlink?

Real Estate Backlinks

You’ll need to adopt a new strategy for generating high-quality backlinks to your website.

On every level, you’ll need to tailor your product precisely for the real estate market.

Spend Money on Internal Linking:

Internal link-building tactics are the finest. On your real estate website, you may already have a number of pages and articles that are well-researched.

A great way for real estate businesses to gain backlinks is to connect to their own blog entries and web pages.

Look through everything you’ve posted on your website. Links to new websites and postings should be included in any material that has such information.

Try to think outside the box when you’re producing fresh content regarding real estate.

Your audience will appreciate it if you stick to the themes you’ve previously covered, connect to them correctly, and give new information.

There are several advantages to link-building, one of which is that you can manage every aspect of it.

It’s Okay to Have a Guest Post:

Guest blogging is a great way to meet new people, get connections back to your website, and reach a whole new audience.

However, this will only work if you guest write at the correct venues, such as Social Snipper, which are devoted to real estate.

Start guest posting as soon as possible by signing up for these websites.

Consider the following things before submitting a guest post to any website:

  • Your subject is addressed by both the blog and the website.
  • If you want to sell real estate, don’t talk about how fantastic your company is.
  • In order to draw in a new audience, you must consistently provide high-quality content.
  • Your real estate blog content and website should be linked back to other real estate blogs.
  • Also, worth mentioning, this is a good white hat SEO tactic.

How to Gather Testimonials for Your Business:

Many companies offer you the chance to submit feedback on your experience with their goods and services while you are using those products and services.

Do not hesitate to share your experience with other real estate companies by writing a review on their website.

When it comes to creating testimonial links, it’s a win-win situation for everyone involved.

As a bonus, you’ll gain a fast backlink to your website without a lot of work from the website where you’re publishing the testimonial.

For testimonials, you may tailor the anchor text and link URL to a certain article or page, and even your homepage, if you so choose!

Testimonial link building has a high rate of success, which is fascinating. You’ll have a high-quality backlink in no time.

Listing on The Top Directories:

You’d be surprised at the number of real estate-specific directories where you may submit a link to your site.

This is a chance to deliver important information to your prospective consumers, so make use of it.

In the first place, be sure to go through free directories, such as those offered by search engines such as Google My Business, Yahoo Business, and Bing Places.

When looking for real estate listings, the next step is to look for state-wide and national directories. If your state has a government-run real estate directory, be sure to use it.

If you’re asking how becoming listed on these directories can benefit you, the answer is that it will assist you in your link-building efforts.

It’s as easy as that: the more connections you get, the better your website will do.

Spread the Word Via Social Media:

Using social media sites to distribute all of your material is a great strategy to get backlinks to your website or blog.

This will need the creation of official real estate accounts across a variety of social media platforms, including LinkedIn, Twitter, Facebook, and so on.

Make it a point to distribute fresh information on all social media channels as soon as it is published on your website.

Feel free to share real estate deals, offers, and event information about open homes with your readers.

The additional mile is to distribute your connections in real estate-related forums, websites, or social media networks. You’ll be able to boost your visibility and reach in no time if you do this.

One of the safest and simplest ways to generate links for real estate businesses is via social media posting, so be sure to use it.

Why Build Real Estate Backlinks?

 Build Real Estate Backlinks

Because they show Google that another source values your material enough to connect to it, backlinks are critical for SEO.

Backlinks from other websites indicate to search engines that a website has high-quality content and is thus more likely to rank highly in search results.

How Do Backlinks Acquire?

An important part of off-site SEO strategy is obtaining backlinks. Off-site ranking factors such as backlinks are quite significant. Three basic methods are used to get backlinks.

Natural Links:

When a website owner receives a natural link, the website owner has done nothing to earn it.

For example, if the hiking gear website had no part in acquiring the connection shown above, the mountain climbing image would be a natural link.

Creating high-quality material on a regular basis is one of the finest strategies to build natural connections.

Manual Links:

Manual links may be obtained by participating in link exchanges. The hyperlink would be created manually if the

hiking equipment website contacted the climbing resource and asked for a link.

Another way to get a manual link is to write a guest post on a related website. Include a link to your website in the text if possible.

Self-Created Links:

When a site administrator manually adds a backlink to a forum, blog comment, or online directory, they are creating their own links.

Beware of “black hat SEO” practices, which may have a detrimental influence on a website’s search engine rankings, even if they seem to be the quickest way to get backlinks.

“No follow” tags are often used to identify these links.

Is the Value of Every Backlink Equal?

Despite the fact that backlinks are desired, not all backlinks are equally beneficial.

Some are easier to get than others, but it’s best to stay away from the harder ones.

Link building and assessing the health of your backlink profile would be impossible without an understanding of the factors that affect the value of your backlinks.

Backlinks with Vs. Without Follow:

Individual links may be set to transfer or not transmit link equity, depending on the site owner’s preference.

The linked website does not get any “link juice” from a no-follow link, but it does from a follow link.

No follow backlinks from high-quality websites may still be useful to your business, even if they are not followed.

For local SEO, both follow and no-follow connections from localized websites are equally important.

Linking Domains’ Authority:

Link equity (the worth of a backlink) tends to be higher for domains with high authority than for those with low authority, newness, or spammy content.

Avoiding connections from questionable sources is always a good idea.

The Relevance of A Link:

Backlinks that point nowhere are flagged by Google. You can’t expect to get as much link juice from a backlink from a gluten-free bakery in California to your Colorado hiking gear business as you would from a backlink from a mountain climbing site.

Location of The Link:

Google places a lot of importance on the structure of a website and the placement of a link on the page.

If a hyperlink is hidden at the bottom of a website, it may not transfer as much value as if it were placed in a relevant blog post paragraph, for example.

The Number of The Link:

A backlink that appears on a website with hundreds or thousands of other links is probably not as beneficial as a link that is on a page with only a few.

A user would have a difficult time finding your link in the midst of so many others and clicking through to your content, therefore removing any value.

The Anchor Text:

The visible letters or words that represent a hyperlink in a piece of material, commonly highlighted and colored, are known as anchor text.

The anchor text for an outbound link is referred to as “anchor text” in the preceding phrase.

SEO-friendly anchor text has greater weight than less SEO-friendly anchor text.

Text that is concise, relevant, and non-generic is ideal.

What Are the Best Ways to Maximize Your Link Building?

Link Building

Here are a few tips to help you maximize your link-building efforts:

Become a Natural Extension of Your Brokerage’s Existing Relationships with Preferred Suppliers and Businesses:

If you publish an article that recognizes their work and connects to them, many will produce material that readily links to your brokerage house.

Moreover, the power of your consumer should never be underestimated by your agents.

The individuals you work with are likely to be glad to connect to your website, either through social media or in the form of content.

Create Content that People Want to Share with Their Friends and Colleagues: 

The more people share your work, the more valuable your links become.

You should begin by connecting to prominent and popular websites in your content and social media platforms.

In the event that you are republishing an item from a third-party source on your blog, provide a link to that source’s website.

In your post, only link to websites that are related to the topic at hand and to your brokerage firm.

Don’t Get Too Giddy About the Links: 

It’s important to keep in mind the context again in this instance.

As a final goal, articles from reliable sources want you to link to them, and they want the same thing in return.

Spam May Be a Problem, so Keep an Eye out For It:

Look into the request for a link in your material if you get one.

Your readers will no longer trust your links if you connect to spam. If you’re trying to build a link database, you’re not doing yourself any favors by connecting to other websites with high page ranks.

Many irrelevant links are worthless in comparison to one high-quality connection from an established national or local news source.

Also Read: Real Estate Lead Generation: The Ultimate Guide

The Bottom Line!

It’s everything here! It’s now clear how real estate backlinks and content marketing may help you improve your SEO rankings.

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