In Multi-Channel Funnel reports, how are default conversions credited?

Answer:

  • Second to last campaign, search, or ad
  • Last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • The first campaign, search, or ad

Explanation:

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. In the reports, channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Conversion path data include interactions with virtually all digital channels.


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