13 Types of Creative Content Marketing and Why They Work

Advertisements seem to be everywhere lately.

Advertisements are getting increasingly difficult to avoid, whether they stop us from viewing a YouTube video or disguise themselves as blog posts with names like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”.

As compared to traditional marketing, content marketing produces three times as many leads.

Your content must be valuable to rank well in search results, therefore attracting more traffic, leads and money.

Nevertheless, which sorts of digital material are most effective?

These 13 forms of creative content marketing can spice up your content marketing, and you’ll understand why they succeed.

Types of Creative Content Examples to Inspire Your Campaigns:

Types of creative content

Creative content marketing is acquiring new prospects and nurturing them into leads.

It includes any type of message that you employ to draw a prospect in, educate and inform people to become a client.

While the aim of content marketing isn’t essential to make a sale right away. However, it’s more about generating leads and building brand awareness.

In addition to blogs, newsletters, and e-books, firms are establishing more and more webinars, as well as social media channels, to offer this sort of marketing.

Due to negative advertising, businesses have a unique chance to stop disrupting and start assisting their customers. In this article, we’ll introduce you to the world of creative content marketing.

While your consumers are actively seeking information, content marketing focuses on increasing sales by providing them with what they’re looking for.

The top 13 benefits of content marketing will be discussed today to assist you to realize how beneficial this marketing approach can be for your organization.

1. Blogging:


It’s no secret that search engines and site visitors both like new, high-quality material.

Your audience will be updated regularly, and you’ll have the potential to rank higher for additional keywords connected to your business by blogging often.

You may post business updates, industry news, useful advice, and more on your blog.

When it comes to keeping their blog updated with creative content marketing that gives value to readers, Campaign Monitor, an email marketing tool, does a fantastic job.

They also share valuable email marketing ideas with their audience, in addition to giving information about their product.

As a result of blogging, you can publish regular updates and rank for more keywords online. Define your firm as an industry leader, and give value to customers.

2. Visual Content (Videos, Images, and Infographics):

It includes movies, pictures, and infographics.



Compared to text-based information, video material is 10 times more likely to be shared and consumed by the audience as a whole.

Marketing using video continues to increase in popularity as a strong tool for creating digital content.

Video marketing not only promotes brand engagement but also boosts conversions. Adding videos to landing pages may increase conversions by up to 80%, resulting in higher income.

If you want to reach a larger audience, you may also publish videos on social media sites like YouTube.



Compared to text-only content, visual content receives 94% more views. Nothing is more boring than scrolling through a wall of text on the internet.

When it comes time to boost your creativity and reach a wider audience, adding photos to your material may be beneficial.

Photographers aren’t required to use photos in various forms of creative content marketing.

Simple images of your goods, workplace, and personnel assist site visitors visualize what makes your company distinctive.

Related Post: Real Estate Marketing Plans – How To Create the Right One for You

3. Case Studies:

Using case studies to confirm your brand’s legitimacy is a strong social proof tool.

More than eighty-three percent of consumers rely on suggestions from others rather than branded advertisements. Your outcomes may be demonstrated by sharing case studies and consumer feedback.

App for handling payments Case studies are used by Square to demonstrate how their services help clients succeed.

Business owners that utilize Square provide testimonials in their case studies, which include compelling photographs.

In addition to allowing you to illustrate the results you get for your clients, case studies give social evidence that motivates individuals to work with you.

4. E-Books and Guides:


For site visitors, e-books, manuals, and long-form material provide important resources. In addition, they allow you to offer detailed information about your company’s operations and products.

It’s also possible to restrict access to some e-books and manuals by requiring that users submit their email addresses to obtain access.

As a result, your email list will expand, and you’ll be able to follow up with more useful information.

This “Captions that convertadvice from marketing entrepreneur Jenna Kutcher may be downloaded for free from her website.

Visitors must provide their names and email addresses to finish the download after clicking the download button.

In addition to attracting new clients, e-books and guides establish you as an industry leader. To expand your email list, you may employ long-form content.

5. User-Generated Content:

It takes a lot of time to regularly share high-quality material.

Using user-generated content, you can tap into the strength of your fans and followers to develop new ideas for creative content marketing and advertising.

By allowing users to contribute material, you can keep your website fresh. Aside from that, consumers enjoy seeing themselves on your website and other media platforms.

On the occasion of surpassing 100 million Instagram followers, National Geographic has started a contest encouraging its fans to upload photographs using the #natgeo100 hashtag, with the prize being a safari to Tanzania for one lucky winner.

As of February 2019, the campaign has generated more than 140,000 Instagram posts, and Nat Geo has a wealth of content to re-share on their site and other channels as a result of this promotion.

Compared to paid advertising, word-of-mouth marketing produces twice as many sales. This helps you to take advantage of word-of-mouth marketing while maintaining your content strategy.

6. Social Media Posts:

Social Media

Your creative content marketing strategy may be taken to the next level by using social media postings in addition to publishing information on your website.

Paid ads and free company accounts are available on sites such as Facebook, Twitter, and Instagram. This provides your audience an inside peek at your brand through the use of social media.

So much so, that you may reuse website content for use on social media channels. Your brand’s engagement will increase when you upload pictures and videos, in addition to text postings.

To encourage visitors to visit the site and purchase, Madewell curates an active social media presence that fits its brand image.

With the use of social media, you may communicate with existing and prospective consumers.

Currently, more than 2.3 billion individuals use social media platforms, and marketing on social networks lets you promote interaction among a large population.

Related Post: Search Engine Positioning & Why Content is Important

7. Newsletters:

Your email list will be ready once you’ve compiled it. E-mail newsletters let you stay in touch with subscribers who are interested in your business, whether you send them out on a weekly, monthly, or quarterly basis.

E-mail newsletters may be used to nurture leads by providing business updates, industry news, and useful insights.

It’s also possible to follow up with tailored information on themes that people are interested in, using the information you collect when they download your guides.

Morgan Harper Nichols, a poet, and the author put a unique spin on standard email newsletters by sending out daily emails featuring short poems and art pieces.

In addition, she utilizes email to inform her readers about upcoming events, such as the publication of her new book.

With this sort of creative content marketing, you may make $44 for every $1 you spend, which is a 4400 percent return on investment.

Moreover, newsletter content is ideal since it allows you to send important material straight to the inboxes of prospects.

8. Research and Data:


According to the Content Marketing Institute, 75% of users believe that data-driven material is more trustworthy than non-data-driven content.

When you publish unique research and original data, you establish your firm as a thought leader in your field.

You become a go-to destination for knowledge about your industry when you fill your website with research and data.

Make your study into a Slideshare presentation to boost the number of people who share it with their friends!

According to HubSpot, their site is regularly updated with fresh research, which they mix with useful Slideshare presentations.

Original research and data add credibility to your content and make it more trustworthy. In addition, sharing research drives valuable traffic to your site and positions your brand as a go-to resource.

9. Webinars:

Webinars, a rapidly expanding kind of content, create high-quality leads, enhance brand recognition, and improve product and service comprehension by 74%.

Beyond generating leads, webinars allow you to deliver value-added services and products to current clients. To illustrate how your products and services help clients, you might, for instance, hold webinars.

It’s also possible to co-host webinars with industry influencers or professionals.

A large audience is available, and you may encourage attendees to share webinar recordings with others who may benefit from your goods.

The Academy on Air webinars from Google Partners provide viewers with important marketing insights and suggestions to help them achieve their company objectives.

For Google Partners, these live broadcasts are a valuable resource. They also serve as an incentive for firms to join Google Partners.

Webinars assist potential consumers to learn more about your products and services, while also serving as important tools for current customers.

Not to mention, they display your authority and provide you the opportunity to cooperate with significant individuals in your field of work.

10. Podcasts:


Podcasting continues to grow in popularity as a content marketing strategy and is expected to continue to do so.

You can reach more people online with podcasts because 21 percent of Americans listen to at least one each month.

A podcast is a great way to demonstrate your knowledge and distinguish yourself apart from the competition, much like a webinar would be.

For those who find the idea of starting your podcast overwhelming, you may want to explore advertising on prominent industry podcasts instead.

A go-to resource for freelancers, the Creative content podcast is presented by Kaleigh Moore and Paul Jarvis.

In these episodes, you’ll learn how to price your services, land a customer, and communicate with them.

You may reach more customers with podcasting, and it establishes you as a thought leader in your industry.

11. Q&a Posts and Interviews:

Q&A articles and interviews are great for answering frequently asked topics and displaying your experience.

The same goes for Q&A postings or interviews. You may also earn highlighted snippets by answering questions in Q&A articles, which display the above organic results.

Consider asking your fans to submit questions for you to answer in your articles and interviews to increase interaction.

On our blog, the WebFX talent acquisition (TA) team has answered several frequently asked questions.

This piece (as well as the amazing insights from our TA staff) is a great resource for recruitment and candidates.

Using Q&As and interviews, you may provide answers to commonly asked questions (FAQs), demonstrate your expertise, and engage prospects.

12. Interactive Content and Tools:

Content and Tools

Visitors are more likely to stay on a site that has interactive content and features.

Quizzes, polls, surveys, interactive films, infographics, and more are all examples of interactive content. Custom assessment tools and calculations are also available.

Interested in interactive content, but worried about the development resources required to produce it?

Do not worry.

Site design for Road trippers, a smartphone app for organizing unusual road trips, emphasizes interactivity. Additionally, the site offers a variety of tools for tourists to plan and tailor their journeys.

Using their webpage, users may enter their beginning and ultimate destinations to generate a map of their journeys.

Site visitors are more likely to stay on a site with interactive content and features.

13. Live Chat:

Live chat allows you to connect with your audience in real-time using the power of content marketing.

When buying online, 79 percent of customers expect immediate responses, and live chat allows you to connect with them in real-time.

Platforms such as Drift allow you to communicate with site visitors, invite them to ask questions, and assist them to learn more about your brand through the use of chat.

If you’d like to automate your live conversations rather than manually react via Facebook Messenger, you can do that as well.

Live chat is particularly useful for eCommerce shops since it streamlines the buying process and provides the customer assistance needed to decrease shopping cart abandonment levels.

As part of their purchasing experience, Urban Outfitters includes a live chat feature that allows consumers to connect and ask questions at any time during the process.

To determine the optimal solution, the UO chatbot asks visitors several qualifying questions and provides them the opportunity to talk with a customer care representative directly.

Improve Your Content Marketing Results:

content marketing

Content strategies created by WebFX are designed to help you rank higher in search results.

Moreover, it is ideal to engage leads by providing them with the information they need to take the next step with your business.

So, if you are an e-commerce company, one of the most efficient marketing techniques is to place display advertising of your items in front of people.

So, those who browse your product pages can see them when they are scrolling through your website. However, leave the site without purchasing anything.

Influencers can help you generate original content for new audiences. Moreover, they can reinvigorate your marketing tactics by collaborating with the audience.

For example, partnering up with the proper sort of influencers to generate material that you can subsequently utilize.

Influencers utilize different channels depending on their business. In addition, for certain influencers, industry blogs and other publications will be more important than social media sites.

There are also numerous more advantages to investing in influencer connections and using them in your marketing plan

Also Read: How Much Do You Pay for Real Estate SEO


For your next amazing piece of creative content to improve sales and brand awareness, have a look at some of these examples.

Moreover, to bring more visitors to your website, apply some of these content marketing ideas for your business.

Advertisements are getting increasingly difficult to avoid, whether they stop us from viewing a YouTube video or disguise themselves as blog posts with names like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”.

However, always keep in mind that you may always uncover fresh content marketing ideas. Moreover, that too within your organization and with the data you already possess.

Use web analytics, for example, to determine which material is most effective and develop a strong strategy. So, it will help you expand quicker and more efficiently in the future.

It’s also a good idea to keep an eye out for what sorts of content or subjects your direct rivals generate and distribute.

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